Community Building

Building a community isn’t the same as just “having followers.”
It’s about turning your audience into people who care, show up, and stick around.

Your audience doesn’t want to just follow you. They want to feel part of something and get a parasocial connection to what you do. That’s what community marketing is really about: connection, conversation, and keeping people around even when you’re not actively selling. Whether it’s through a Discord server, a close-knit creator circle, or branded UGC campaigns, I help you create the kind of ecosystem where people want to stay and invite their friends.

We start by figuring out where your people are already hanging out and how they like to engage. Then we build out systems: maybe that looks like community prompts, a mini Discord rollout, or a UGC campaign that invites your audience to show off what they love. It’s not about chasing every trend, it’s about making people feel like they’re part of what you’re building. When they feel like you care about them, they respond. Some of the biggest communities are brought together by small things- Pet Pictures from Chewy or a heart pan by La Cruset.

What makes this different? Community marketing isn't being a funny millennial on a brand to just boost a few comments. I give you strategies that work across platforms and behind the scenes. Community isn’t always loud. Sometimes it’s DMs, replies, surprise thank-yous, or a really good inside joke. We’ll build the kind that fits your brand and feels natural to keep up.

So… What’s the Gist?

• Strategy for community engagement across social, email, and platforms

• Setup and rollout for private spaces (Discord, IG Close Friends, etc.)

• UGC campaign development + outreach coordination

• Comment, DM, and reply systems that don’t feel robotic

• Brand-aligned retention strategy that keeps people coming back

Community plans flex depending on your vibe and your audience, but if you're ready to build something people want to be part of — I’m ready too.