Social Strategy & Management

Social strategy isn’t just picking photos and slapping on hashtags. At least… it shouldn't be!

Social media is now as effective as a google search in getting your name out there, and it's important in staying relevant. Over the last almost decade, I have seen socials come and go but a few things always stick around. People love to feel connected, educated, and entertained. Now, How do I do that?

First things first, we look at the amount of content you currently have, and how much it has been used. Reusing content is necessary, but utilizing the photos from 2006 is not. Then, we check on who would best connect. I look at who your audience actually is, what they care about inside and outside your niche and figure out what platforms make the most sense for you. Then I build a plan that works toward your goals, not just what everyone else is posting.

From educational content to memes, videos, carousels, FAQs, and stories, we’ll create the kind of social that makes people stick around. It’s about showing up in a way that fits your voice, your energy, and your capacity without burning out or guessing what to post next.

So… what makes me different? Instead of sending socials months in advance, I go on biweekly schedules so we can actually post with the trends. Meeting weekly, we focus on making sure all of your content maintains your voice and actually showing growth. Finally, We want to make sure we have room to change. If something isn't working, I am the first to say what I am doing isn't working and go back to the drawing board.

So… What's the Gist?

Audit of your audience + the platforms they actually use

• Strategy built around your brand tone, goals, and pace

• Content mapped across Reels, stories, carousels, memes, and more

• Planning that’s creative and sustainable

• Ongoing review and ideas based on what’s actually working

Social plans are made per client and needs, but if you're ready to get started, I would love to talk.